You will like this new blog post. It is designed to make you think and to do this we are going to discover 7 direct response marketing strategies to the consumer. When addressing its target consumers, a brand can consider one of these communication strategies to seduce them. Let’s see them one by one.
Profit Indication Strategy
It’s about putting together a simple communication strategy that lists all the functional benefits. To do this, you must use simple and synthetic language, very direct, supported by visual aspects to capture and maintain attention.
Storytelling strategy
In this case, we must try to make everything seem like a real conversation. To do this, it may be interesting to tell the story of someone who has tried the product or service. With this focus, 3 fundamental steps must be followed: problem statement, solution proposal and effective result.
Unique value proposition strategy
Simply, we list all the unique and differential factors that make the product or service better compared to those of competitors. Based on this, the specific details of the offer are raised.
Contrast strategy between before and after
Few things are capable of projecting the best results than a good before and after approach. To do this, we can propose the following sequence: Attractive message, based on benefits, risk reversal, show the result, show the product or service.
Educational or didactic strategy
As in the case of the narrative strategy, it focuses on educating the viewer about the ingredients and then selling the product that contains said ingredients.
Testimonial strategy
It is about finding a brief, concise testimonial full of emotions to attach to the image of the product or service. This testimony is usually linked to the human desire to be appreciated.
Eye-catching impact strategy
The idea is to present a declarative and daring headline as an initial proposal. Subsequently, we must show how the product or service supports that great message launched.
Photo credit: SS
