Following in the wake of previous content, we continue talking about artificial intelligence tools for marketing. After Codeium and Eleven Labs, today is the turn of Perplexity.
This field of opportunities for brands, in the form of technology solutions, is changing the way in which many processes are approached. Among them, automating tasks, optimizing the processes themselves and achieving better operational insights.
We are going to highlight in this post another artificial intelligence tool that, without a doubt, can be an interesting part of the marketing process for a brand.
Perplexity, an intelligent tool for data search
Today, Google completely dominates the web search arena. Recently, however, new tools have begun to threaten the tech giant’s dominance. For example, Microsoft has given OpenAI a boost to relaunch Bing, its search engine. The goal is to make it more powerful with the help of AI.
Perplexity, which existed before this happened, uses the power of natural language processing to find accurate answers to questions. The tool can handle complex questions involving multiple entities, attributes and conditions. This combination allows you to explore data interactively, asking follow-up questions or refining queries.
For searches targeting business information, scientific facts, historical events or any other topic, Perplexity can help find the answers we need. It is a free and easy-to-use type of technology.
If you register on the platform, you can access unlimited questions and answers per month. In addition, Perplexity can be used on any device with a web browser and an Internet connection. You do not need to download or install anything, although it is very interesting to install the Google Chrome extension for a great operability.
Photo credit: PX
