Biografía profesional de Francisco Torreblanca

Half economist, half marketer. Half consultant, half teacher.

My professional life is full of dualities.

HERE YOU WILL FIND EVERYTHING ABOUT ME, WITH A BLOG AS THE EPICENTER OF MY PERSONAL BRAND, IN WHICH I WRITE EVERY DAY SINCE 2013.

About me

Nonconformist, proactive and dynamic. That’s how I define myself. I enjoy my day-to-day work in the world of marketing and strategy.

I am a real fan of the world of brands, consumer behavior, the digital environment and the symbiosis between creativity and innovation.

Half economist, half marketer. This causes the angel and the devil to coexist in my mind, giving me a balanced vision of functionality and emotionality.

Innovator

I love changing business environments full of uncertainty, sharing great and constant experiences as a consultant with my partner Paco Lorente in our joint project, Sinaia Marketing.

I consider it essential to develop the personal brand to compete with guarantees in the professional world. Therefore, since 2013 I write every day in my personal blog, where I share experiences, knowledge and learning.

Teacher

Another of my great professional motives is teaching, where I live intensely every opportunity in Spain and other Latin American countries such as Colombia, Mexico, Chile or Argentina.

I am very fortunate to be part of ESIC Business School, the business school of reference in marketing in Spain, with great international prestige.

What is behavioral strategy?

My career in marketing and strategy has taught me many things. I am a strong advocate of practicality based on solid variables grounded in the essentials.

My daily experience as a consultant and teacher has led me to create my own model, which I have called behavioral strategy.

It is a set of areas transversal to any type of project and brand, which is formed by 6 approaches on which my work is based, which are:

francisco-torreblanca_isotipo_borde_negativo

Strategic marketing

The basis of everything. The starting point. Thinking and contrasting give the necessary solidity when facing a business challenge. An exhaustive analysis of the competitive environment will reveal the ideal segmentation and positioning strategies that are key to specialization.

Consumer behavior

Nothing remains the same, only change. That's the consumer today. Changing, ambiguous, dynamic, surprising and hungry for novelty. Contrasting consumer behavior with a good marketing strategy is, quite simply, the key to success.

Brand management

The brand is a company's most important asset. An intangible asset that must be cared for, pampered and provided with everything necessary to achieve an outstanding position in the competitive landscape. The objective is to build a brand that makes a mark, that is, a brand that is capable of provoking a balanced reaction between the functional and the emotional on a constant basis.

Creativity and innovation

Creativity is the mother of innovation. Therefore, it is a strategic tool of the first level that helps us to create singular products or services, unique and with personality, capable of capturing the consumer's attention and generating their desire. That is innovation. My starting point is the Law of Leadership (22 Immutable Laws of Marketing): "It is better to be first than to be the best".

Strategic communication

Stimulus, emotion, decision and recall. This is the magic sequence that a brand, a product or a singular and unique service must work. Uniqueness provokes opinions, generates lovers and haters, confronting two worlds and achieving the goal of leaving no one indifferent. We must keep in mind that a great innovation without a communication to match, is not an innovation. Everything communicates.

Digital environment

A new scenario, mutating daily, fast, demanding and challenging, in which a brand must learn to coexist and relate to all the actors that interact in it. It is unpredictable and therefore perhaps so suggestive. The digital ecosystem provides us with constant learning. The brand must adapt to its extreme volatility to make the most of all the opportunities it offers and minimize all the risks involved.