Coca-Cola and Oreo, two iconic brands, have teamed up in a cobranding collaboration that celebrates friendship. Inspired by the special connection between “besties” around the world, these global brands propose exclusive products and unique experiences for fans to enjoy with their closest friends. The collaboration has resulted in two limited edition products: the OREO® Coca-Cola™ Filled Cookies and Coca-Cola® OREO™ Zero Limited Edition. An unexpected combination of flavors designed to connect people through special moments.
The celebration of friendship is at the core of this collaboration, and both brands have tapped into their shared spirit to create a unique experience. The bond between Coca-Cola and Oreo manifests itself in the creation of products that highlight the best of each brand. At the same time, they offer consumers a way to connect with their “besties.” This concept showcases how friendships can make each individual better.
This collaboration is intended to be a perfect match, highlighting the similarities between the two brands and how together they can offer something truly special.
In addition to products, the collaboration between Coca-Cola and Oreo extends to the digital context
In partnership with Spotify, they have created the “Bestie Mode” experience, an interactive platform that allows fans to synchronize their musical tastes with those of their friends. This unique experience reinforces the idea of connection and collaboration, offering users the opportunity to enjoy music together. The platform, available to Spotify Free and Premium users, includes a feature that generates shared playlists. These are based on the music preferences of best friends.
OREO® Coca-Cola™ Stuffed Cookies and Coca-Cola® OREO™ Zero Limited Edition products will be available in supermarkets and convenience stores soon. With sleek packaging and a design that captures the essence of both brands, these limited editions promise to be a hit with fans. Coca-Cola® OREO™ Zero Limited Edition stands out for its refreshing Coca-Cola flavor, combined with a touch of OREO cookies. Meanwhile, OREO® Coca-Cola™ Stuffed Cookies feature a unique design with a soft filling and red edible glitter.
The collaboration will also be available in 21 markets in Latin America and the Caribbean, as well as the United States, Canada, China and more. With Coca-Cola Creations’ expansion and Oreo’s continued commitment to flavor innovation, this collaboration demonstrates how two brands can come together to offer something unique.
