In the context of marketing, problems are a reality. They can range from how to increase sales to how to improve the customer experience. Often, these problems are complex and require a global vision to find effective solutions. That’s why in this new blog post we will talk about how to solve problems with thematic trees in marketing.
Theme trees are a tool that can help solve difficult problems in marketing. They are diagrams that represent the relationships between different concepts. They can be used to organise information, identify problems and develop solutions.
How to use thematic trees to solve problems in marketing
To use thematic trees to solve marketing problems, you can follow these steps:
- Choose a problem. The first step is to identify the problem you want to solve. What do you want to achieve with your marketing?
- Gather information. Once you have identified the problem, gather relevant information. This may include marketing data, market research or customer information.
- Build the thematic tree. Use the information you have gathered to build a thematic tree. The tree should represent the relationships between the different concepts relevant to the problem.
- Identify the problems. After you have constructed the thematic tree, examine it to identify the problems. Problems may appear as dead branches or as conflicting relationships.
- Develop solutions. After identifying the problems, begin to develop solutions. Solutions may include changes in marketing strategy, new products or services, or improvements in the marketing process.
Example of how to use thematic trees to solve marketing problems
Imagine that a software company wants to increase sales of its new product. The company could use a thematic tree to identify the factors that are affecting sales.
It could start with the concept “sales”. It could then include concepts such as “product knowledge”, “customer service” and “price”. The tree could show how these concepts are related to each other.
When the company has constructed the tree, it could examine it to identify problems. For example, it could show that product knowledge is a key factor that is affecting sales. The company could develop a solution to increase product awareness, such as creating an educational marketing campaign.
Advantages of using thematic trees to solve marketing problems
Among other advantages, we can highlight the following:
- Help to organise information. They can be a good support to organise complex information and relate it in a logical way, which can facilitate the understanding of the problem and the development of solutions.
- Help to identify problems. They can help identify problems that may not be obvious at first glance, which can lead to more effective solutions.
- Support the development of solutions. They can be helpful in visualising the relationships between different concepts, which can facilitate the development of solutions that are consistent and effective.
Photo credit: DB
