In this new blog entry I have compiled a press summary of my presence in prestigious media in the month of January 2023. On this occasion, there have been 3 collaborations with national newspapers. Two of them have been with the ABC newspaper and one with the sports newspaper Marca.
I will tell you more about all these media collaborations below:
ABC: ASMR, the millionaire silent revolution of neuromarketing
A whole world to discover called ASMR (Autonomous Sensory Meridian Response) that offers unlimited possibilities for brands to seduce consumers. On the Internet we can discover many content generators of this type, that some love and others hate.
But brands are also taking advantage of this way of capturing the consumer’s attention. There are very good examples of them in brands such as IKEA or KFC, among others.
MARCA: Signings with high expectations
An interesting article about personal brands in the world of soccer that did not meet their expectations when signing for big clubs and not reaching the level expected of them.
In this collaboration, we talk about the reasons that can lead to the “non-success” of international stars who generate expectations when they succeed in their clubs of origin. Some factors are decisive in this regard.
ABC: Growth Hackers, the new digital wizards
Over the last decade, growth hacking has become a trend that has been growing in importance for brands. Within this digital strategy, a figure emerges, the growth hacker.
The article highlights the relevance of this professional profile in charge of carrying out explosive growth strategies at the lowest possible cost, called Growth Hacking.
