Product and packaging design with sustainable criteria

This research article is entitled “Product and packaging design with ecological and sustainable criteria“. It is part of the Cuaderno del Centro de Estudios en Diseño y Comunicación number 181. Belongs to the Faculty of Design and Communication of the University of Palermo (Buenos Aires, Argentina).

The current economic context, immersed in conditions of a BANI environment (fragile, anxious, non-linear and incomprehensible) generates a high influence on consumer behavior. This impact causes a higher degree of awareness about the world we live in, especially in the new generations of consumers.

For all these reasons, brands are seeking to get closer to this behavior, encouraging their products to adapt to new characteristics related to sustainability and respect for the environment. These actions result in a better commercial proposal that is committed to the circular economy.

In this sense, proposals related to product design and the way in which packaging is worked, which is one of the main waste-generating elements in the world, stand out. Undoubtedly, brands with ecological and sustainable criteria represent a great present and future expectation for the relationship with consumers. The circular economy is here to stay.

Environmentalism and sustainable development are becoming increasingly relevant around the world

Forward-looking business leaders are taking note and acting on it. Today, the business landscape is marked by the BANI (fragile, anxious, non-linear and incomprehensible) environment.

But amidst all the uncertainty generated by recent events such as the Covid-19 pandemic or the Ukraine-Russia war, the focus on environmental protection, sustainability and various government initiatives to make the world a healthier and more sustainable place to live in stands out significantly.

Important reasons such as climate change are accelerating different institutional measures that must be gradually integrated into the natural habitat in which we live. While it is true that large companies are not sustainable by nature and can have a negative impact on the environment, there are many actions they can take to change and adapt their image and build more sustainable business models.

Photo credit: SX y UP

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