Sugar, or at least its excess, is becoming less and less tolerated in the food industry. Consumer interest in healthy habits, as well as increasing regulatory scrutiny of certain aspects of the industry, are putting certain product categories on the ropes. But it is precisely this scenario that opens the way for new ones. Thus, low-sugar beverages are giving way to others. In particular, those that help manage blood sugar levels or are favorable in cases of diabetes.
A good example is the Swedish brand Good Idea. Its proposal, increasingly popular in markets such as the United States, where there is a high percentage of diabetics, consists of sparkling water with different flavors.
It differs from other water brands because it claims to combine five specific amino acids with an essential mineral, chromium picolinate. It aims to effectively reduce the blood sugar spike that occurs after a meal. The brand claims to have conducted years of research and multiple clinical trials to fine-tune its formula. It further notes that its drink is able to reduce blood sugar spikes by an average of 25%.
Good Idea helps achieve a more balanced blood sugar level, which helps reduce post-meal fatigue. Also, sugar cravings and increase concentration and mental clarity. Their versions use natural flavors such as wild raspberry, blackcurrant or Swedish lemon. They are marketed in packs of twelve cans at a price of $42 on their website.

The rise of new beverages for blood sugar control
Another alternative aimed at the same public is A1C Drinks. The brand claims to have created “the world’s first diabetic-friendly drinks”. They cite that they can support healthier blood sugar levels and are irresistibly delicious”. All of this is the result of in-depth research, taking advantage of the characteristics of natural ingredients such as cinnamon and aloe vera.
Its formula is based on erythritol, a sugar alcohol that humans cannot digest, so it passes through the body without the negative effects of sugar. It is then released virtually unchanged through urine.
The brand offers its drink in apple, mango and peach flavors, and in 12-can packs for $36. Like Good Idea, A1C Drinks is marketed through its online store. Its focus is on diabetics, pre-diabetics, overweight people, people with insulin resistance and all those with a special interest in their health and well-being.

Their popularity is growing because they activate increasingly demanded aspects, such as sustainability, through recyclable packaging. Also, they expose a healthy lifestyle, attractive design and digital communication. On the other hand, they enhance the convenience strategy through online stores and loyalty programs, and boost their social appeal by partnering with influencers.