Third entry in the series of posts created by Álex Morán Navia. Álex has a master’s degree in marketing and business management, in addition to having certifications in digital marketing and branding. Additionally, he is a personal branding specialist on LinkedIn. His main focus is people and that is why he has “more human marketing” in his platform headline. If you want to strengthen your digital presence on the internet, you can write to contacto@alexmorannavia.com or visit their website alexmorannavia.com. On this occasion, Álex talks to us about tips to start writing content on LinkedIn.
Check the previous post: What’s new with the LinkedIn algorithm in 2024
Tips to start writing content on LinkedIn
I close this series with 5 recommendations that will surely inspire you to take advantage of all the opportunities that exist here.
Tip 1: Set a purpose to have a direction
A brand that has a clear purpose, knows where it is going and does not lose direction. If you want to help professionals improve their personal finances, keep in mind that your purpose every day will be to help them. Not only to feed themselves with knowledge, but to put it into practice, to have healthier homes in the financial field.
Tip 2: define who your content will be for
Once you are very clear about the reason for your brand, whether business or personal, you must land on the audience to which said content will be directed. Hence, if, for example, you detected a very attractive audience of C-Level executives who do not have time to create and you do have experience in it, you can place them as a clear objective of everything you write.
Don’t write for everyone, seeking to “catch in troubled waters,” because your message could be very scattered. Even in homogeneous audiences, you will always need to target a specific one, since there you will generate greater business opportunities.
Tip 3: thoroughly research the needs of your readers
Aligned with the previous point, and continuing with the example, if you have identified CEOs as your target audience, you must understand their main needs, pains, challenges and tasks.
The greater the understanding, the better the content.
“No time to create content?” I can create them for him.
“Maybe you don’t know how to express yourself in a video?” I will give you the guidelines.
“Don’t you know how to interact with others?” I will define an ideal strategy.
If you know their needs in depth, the content that emerges will revolve around them. This way the message will reach the appropriate “mailbox” and the probability that it will be “opened” will be greater.
Tip 4: write with intention
Following the line of ideas from the previous point, you cannot upload random content to see “which one fits best.” Be careful, I am very much in favor of trial and error, because they are part of learning, but once you understand what your audience needs, you should put your focus there.
Every image you design, every article you create and every live you have on the internet must have a clear intention of communicating to said audience how you can help them.
And you have several types of content (informational, educational, advertising, entertainment). You have variety at hand, you just need to work strategically. Less dispersion. More focus. Best results. Winning formula!
Tip 5: be consistent
It seems the simplest of all, but it is not like that. The content creation race, and I have always said it, is not about speed but about endurance, endurance, and endurance. It means that it is not about how much content you create in a day or week, but about how consistent you will be with it.
It goes beyond recurrence and is based on the commitment you have with your audience. If it is high, you will strive to always be present. If it is low, on the contrary, some days you will be there and others you won’t, which clearly will not give you the expected results.
Bonus: don’t forget about your readers
Although it may seem very obvious, the truth is that we forget the reader. In the race we stray towards virality, leaving aside the quality of the content and the type of topic you are sharing.
Don’t forget who you write for. This way and only then everything will make sense and when you write, you will enjoy doing it, reducing your stress and putting your heart into everything you do.
Photo credit: CV
