Third entry in the mini-series of 5 posts with a total of 10 top books on new marketing trends (part 3). A discipline as lively as marketing never ceases to surprise us and this is reflected, among other things, in good books.
Let’s take a look at two other proposals for recommended books on new marketing trends.
Marketing Rebellion, Mark W. Schaefer
If you’re feeling overwhelmed by the dizzying change in the business world, this is a good book to enjoy. Consumer trends, the dizzying speed of the digital world, and the relentless pace of technology all have their place here.
Mark W. Schaefer lays out a realistic and achievable framework for staying ahead of the curve. It’s a practical approach to reimagining marketing in a world where highly empowered consumers determine business outcomes.
This book teaches why to build a business on the human instead of advertising impressions. In it, we can discover five perpetual human truths at the core of successful marketing strategies. In addition, it offers practical steps to quickly course-correct companies of any size.
Differentiate yourself, Mike Michalowicz
Many entrepreneurs tend to get frustrated because they feel invisible in saturated markets. Many of them are aware that they are better than their competitors, but make little profit. This is because for many consumers and customers, different is better. Therefore, those who market differently win.
In this book, Mike Michalowicz offers a proven method for positioning a company, brand, product or service so that people will take notice. He tries to attract the next potential customers and convert these opportunities into sales. It draws insights from stories told by real-life entrepreneurs and lays out a straightforward, workable system for marketing.
This is a great read among the best marketing books, which proposes to strive for growth.
