Fourth entry in the mini-series of 5 posts with a total of 10 top books on new marketing trends (part 4). A discipline as lively as marketing never ceases to surprise us and this is reflected, among other things, in good books.
Let’s take a look at two other proposals for recommended books on new marketing trends.
Marketing Secrets of the Ultrarich, Cooper Saunders
In this book the author aims to help you learn the marketing methods and processes that will enable you to outperform the competition. The goal is to grow and reach incredible heights for your business.
Leading companies like Apple, Amazon and Starbucks know and employ the strategies in this book. This is how they are able to dominate their respective markets. If you are ready to learn these secrets of success, this marketing book exposes the ways you can use to influence and convince your target audience. Also, how you can attract the best and most profitable customers.
Cooper Saunders also shows you how to become an industry leader. Effective marketing contributes to business success by creating and growing a large and loyal following. This book contains tips on how to achieve this.
Moving to Outcomes, Robert Glazer y Matt Wool
Alliance marketing has been around for a long time, it has just existed in various forms and names. Due to transformative changes in technological advances, pricing models and shifts in supply and demand, it now exists in a more scalable and automated form. But only a few companies have taken advantage of it.
Entrepreneurs should think of marketing strategies as if they were an investment portfolio. Any investment guru always stresses the need to diversify stock assets to protect against potential asset crashes. When an asset class matures, it is less likely to see above-average returns. Investors don’t beat the market by going after the top names. Instead, they need to find the ones that come next.
