Today we have a guest on the blog, Ana Nieto, who brings us the post entitled “How to make money with a book”. Ana Nieto has over twenty years of experience in the field of marketing and new technologies with a focus on companies, entrepreneurs and writers.
technologies with a focus on companies, entrepreneurs and writers.
She is an economist, master in digital marketing, speaker, author and writing coach for non-fiction books. She is also the founder of Triunfa con tu libro. I leave you with her post.
How to make money with a book
In a world where the written word has immense power, publishing a book can be a powerful tool. Not only to share knowledge and experiences, but it also serves as a means to generate income.
In addition to royalties, the percentage of the retail price that goes to the author, there are other ways to make more money from a book. In fact, very few authors can live on royalties alone. Except in specific cases, such as when a single book has sold more than millions of copies.
In this article, we explore those other ways in which a book can become a source of income, based on practical and real examples, including some from students of courses in: Succeed with your book. Most of them are professionals who have written a book with sales potential seeking: greater authority in their field, to launch or boost their business or courses, to give conferences and to be in the media.
The authority of a book
A fascinating aspect of writing a book is how it can catapult an author, even a first-time author, to a level of authority in his or her field. The author’s persona earns him or her credibility and opens doors to new opportunities.
The relationship between writing a book and gaining authority is reflected in professionals such as Miquel Pino, who achieved even more popularity and greater authority in the business world with his book La mente del nuevo empresario: Las 47 habilidades imprescindibles para hacer crecer tu negocio y disfrutar de la vida (The mind of the new entrepreneur: The 47 essential skills to grow your business and enjoy life), positioning himself as a leader in his field.
Luis de la Viuda also managed to obtain a greater leadership capacity within his own company (a large Swedish furniture company) becoming a reference with his book ¡Despierta tu Talento! Los secretos para construir una carrera profesional y personal de éxito, here she shares what are the habits that make you reach professional success.
The book becomes a powerful business card, raising the author’s profile on professional platforms such as LinkedIn
Such is its impact that professionals headline their social networks with their new professional identity brand, their book. The book can also be a stepping stone to get a greater number of students in courses, classes or mentoring in a specialty. It is easier to trust a professional in possession of a book where he/she reflects part of the knowledge he/she wants to share with his/her students.
The author Isabel Sousa, with her book Neuroscience applied to Coaching, offers a transformation tool and a guide to move from a survival mind to a mind without limits in coaching. It is an example of how a book can be a magnet to attract students to more advanced courses, thus generating a new source of income.
Gateway to conferences and lectures
One of the most immediate rewards of publishing a book is the opportunity to be invited to conferences and talks.
Writers Ana Jiménez, Nuria Naveiras and Sylvia Jarabo shared how their books opened doors for them nationally and internationally, allowing them to share their knowledge while increasing their visibility.
Ana Jiménez, a digital entrepreneur, wrote her second book Celebritips: 20 Tips to Become a Celebrity in Your Industry, following the success of the first one. Nuria Naveiras, civil servant and life coach, has managed with her book Adolescentes en las aulas, to give talks and personal interviews to help other people. Sylvia Jarabo, a former board member of large companies, published Es la hora de las directivas, in which she explained why women are not promoted in companies. As a result, many HR managers hired her services as a consultant and speaker.
Media appearances
A book can also be your opportunity to appear in the media, increasing your public profile. Our author Olga Jiménez Muntané, a sales and leadership expert, is an example of how this product can amplify your voice. In this way, you can reach a wider audience and build meaningful relationships on both a personal and professional level.
Olga is the author of La jefa eres tu. A book that has brought her a lot of visibility in the media, allowing her to meet influential people.
Transforming readers into customers
Books can boost your business by turning your readers into customers. Nothing is more compelling than a good book for personal branding. A book is a salesperson for your business 24 hours a day, 365 days a year.
Authors like our student Cristina Petratti, doctor and nutritional coach of prestige in Argentina, managed to open a market in Spain, where she was an unknown. It was thanks to her book Pierde peso: Transform what you think and feel to change what you eat. Thanks to the success of this book, she ended up publishing it in English under the title Change Habits.
Another example is Álvaro Alcántara, who after publishing his book, Vivir de los Viajes, tripled his sales in just a few months. Thanks to him, many of his readers hired his consulting and mentoring services.
Launching new business
Finally, a book can be much more than a set of pages; it can be the start of a new business. The recognition you can get as a professional is of such magnitude that it can turn your knowledge into a steady business along with a new source of income.
One example of how a book can lead to new businesses and ventures is that of Carlos Galan. His book, Independízate de papá estado, has sold more than 35,000 copies and receives an average of €2,000 per month in royalties.
Another example is that of Laura López Coto who used her books on SeiTai, a Japanese method unknown in Europe to recover balance through 5 body movements, to make it known.
The diffusion that her book has had led her to create a school through which hundreds of students have passed, interested in increasing their vitality and inner strength.
Conclusion
Writing a non-fiction book is not only an expression of passion and knowledge, but also a viable business strategy. It is one of the best tools to enhance the author’s personal brand and allows you to
- establish authority
- open doors to new educational and conference opportunities
- increase visibility in the media
- convert readers into customers
- generate new business
For writers and authors, understanding and leveraging these facets of a book can mean the difference between a simple launch and a successful career.
At Triumph with your book, through our RETO Program. Your bestseller in 60 days, we help professionals write books with sales potential and get published.
Photo credit: AN
