This research article, entitled “Ordinary things that become extraordinary” is part of the publications of the specialized magazine 3 Science.
Marketing has a fundamental basis in the study of consumer behavior. The knowledge and effective satisfaction of customer needs is centered on a thorough understanding of the products and services they want. Also, the way in which they acquire them.
The following paper compiles the factors that affect the environment influencing the consumer’s mind. It develops an empirical analysis to try to capture how ordinary things can become extraordinary in the environment in which we live our experiences today.
The study of consumer behavior is the central axis around which the concept of marketing revolves
It is difficult to satisfy customer needs effectively without prior in-depth knowledge of the products and services they want. Also, of the way in which he acquires them.
It comprises the set of activities carried out by a person or an organization from the moment he/she has a need until the moment he/she makes the purchase and subsequently uses the product. This set of activities that encompasses consumer behavior involves mental and emotional processes. Physical actions are also involved.
It is based, therefore, on a psychological process in which different and complex mental activities, cognitions and emotions are included. These are motivated and influenced by physiological, economic, social, environmental and psychological factors, both external and internal to the individual. Consequently, they can vary enormously from one person to another or from one group of people to another and are expressed through a remarkable variety of behaviors.
The result allows us to analyze that the consumer is subject to numerous influences. Their behavior ultimately depends on an intertwined and interactive set of factors in the form of social, psychological, situational and economic variables. Thus, there are different types of purchasing and consumption behavior.
In other words, consumers do not behave in the same way; some are more rational, more impulsive or more oriented towards traditional consumption. This leads to a key question, centered on analyzing why consumers act in a certain way.
Photo credit: 3C
