While searching for proposals for the unique products section, I came across this one. I present Plant Paper, the first tree-free toilet paper. As we know, to manufacture each roll of conventional toilet paper, it is necessary to cut down trees. But not only that, but the vast majority of toilet paper rolls contain bleach and formaldehyde. These are toxic substances and in large volumes are very harmful to the environment.
Within the sustainable culture, we can see proposals such as Plant Paper. This new brand proposes an innovative idea that translates into toilet paper made from bamboo. Bamboo is the fastest growing plant, capable of growing up to one meter a day.
It also has other characteristics that make it very interesting. Among them, it stores 3 times more carbon than a forest of trees and produces 35% more oxygen. If we go deeper, we can discover that turning bamboo into pulp requires 30% less water than turning trees into pulp. Finally, it is also remarkable that the more bamboo is harvested, the faster it grows.
Plant Paper offers free home delivery in recycled and plastic-free cardboard boxes
Obviously, to maintain the strategic coherence of the properties of the product’s origin, the brand is committed to aspects such as this. An easy and clean way to get this sustainable and healthy toilet paper directly to your home or workplace. Undoubtedly, an innovative and committed approach to sustainability that gives us a vision to reflect on how much remains to be done.
But the benefits of the project do not stop here. In addition to what we have highlighted at the product level, Plant Paper maintains another commitment. Specifically, the brand donates 27% of its profits to organizations that fight deforestation and promote sustainability. More added strategic coherence and more reasons to be a fan of the brand.
Photo credit: PP
