Absolut Vodka & Sprite, cobranding by Coca-Cola & Pernod Ricard
The new cobranding launched by the Coca-Cola and Pernod Ricard brands is called ‘Absolut Vodka & Sprite’. The two companies have established a global collaboration to launch this new drink on the market. It is a ready-to-drink cocktail that combines Absolut’s renowned vodka with Sprite’s iconic lemon-lime drink. This partnership represents a bold step into […]