Brand awareness as a key element for your personal brand
Today we talk about a fundamental concept: Brand awareness as a key element for your personal brand. Brand awareness is a key element for any brand, whether personal or corporate. It refers to the extent to which a brand is recognized and remembered by consumers. In the case of personal branding, brand awareness is important […]
Starbucks case (part 3): Lessons from its brand strategy
Continuing the thread of the previous post, we move on to the Starbucks case with part 3 of the lessons of their brand strategy. We are going to highlight another of the key elements of their points of sale: the free wifi connection. This allows customers to surf the Internet while their order is being […]