Why Ilia Topuria is such a powerful personal brand
It is clear that we are neither Taylor Swift nor Ilia Topuria to talk about personal branding applied to us. But from both we can extract many items of great value. Today we are going to discover why Ilia Topuria is such a powerful personal brand. The Spanish Georgian UFC fighter has become one of […]
Starbucks case (part 2): Lessons from its brand strategy
Did you read the previous post where we started with the Starbucks Case? We continue with part 2 of the lessons of their brand strategy. We know their coffee is good, of course. But what’s really good is the way they make you feel. Starbucks is a coffee shop, but if you ask any of […]
Anti-fragile branding: a strategic breakthrough concept
New protagonist for the brand management section. We are talking about antifragile branding, a super interesting strategic concept. It is based on the masterful book by Nassim Taleb entitled “Antifragile: The things that benefit from disorder”. A true story to illustrate the concept of anti-fragile branding Noel Gallagher, lead singer of the well-known band Oasis, […]