How brands can reduce the impact of the paradox of choice
Following on from the previous post, this time we are going to discover how brands can reduce the impact of the paradox of choice. Faced with this phenomenon, brands can take a series of measures to reduce this highly influential aspect of consumer behaviour. Some of these measures are listed below: Reduce the number of […]
Desinfluencers, a new influencer format
It had been a long time coming. Here they are, en masse, the disinfluencers, a new format of influencers. Influencers have been in the news for a long time for their role as connectors between brands and consumers. The digital world has completely changed the rules of the game and in this scenario these profiles […]
Robert Cialdini’s 6 Principles of Persuasion: Engagement
Sixth entry of the new series of posts in which we have as protagonist a really interesting concept. Specifically, we are highlighting Robert Cialdini’s 6 principles of persuasion. For this sixth entry in the series we will put the focus on the principle of engagement. Robert Cialdini is a famous psychologist and researcher from the […]
Robert Cialdini’s 6 Principles of Persuasion: Scarcity
Fifth entry in the new series of posts in which we feature a really interesting concept. Specifically, we are highlighting Robert Cialdini’s 6 principles of persuasion. For this fifth entry in the series we will put the focus on the scarcity principle. Robert Cialdini is a famous psychologist and researcher at the University of Arizona, […]
Robert Cialdini’s 6 Principles of Persuasion: Authority
Fourth entry of the new series of posts in which we have as protagonist a really interesting concept. Specifically, we are highlighting Robert Cialdini’s 6 principles of persuasion. For this fourth entry in the series we will put the focus on the principle of authority. Robert Cialdini is a famous psychologist and researcher at the […]
Robert Cialdini’s 6 Principles of Persuasion: Social Approval
Third entry in the new series of posts in which we feature a really interesting concept. Specifically, we are highlighting Robert Cialdini’s 6 principles of persuasion. For this third entry in the series we will put the focus on the principle of social approval. Robert Cialdini is a famous psychologist and researcher at the University […]
Robert Cialdini’s 6 Principles of Persuasion: Sympathy
Second entry of the new series of posts in which we have as protagonist a really interesting concept. Specifically, we are highlighting Robert Cialdini’s 6 principles of persuasion. For this second entry in the series we will put the focus on the principle of sympathy. Robert Cialdini is a famous psychologist and researcher at the […]
Robert Cialdini’s 6 Principles of Persuasion: Reciprocity
We are launching a new series of posts in which we will focus on a really interesting concept. Specifically, we will talk about Robert Cialdini’s 6 principles of persuasion. For this first post of the series we will focus on the principle of reciprocity. Robert Cialdini is a famous psychologist and researcher at the University […]