Why intuition is a valuable strategic tool (part 2)
Following on from the previous post, let’s continue to explore why intuition is a valuable strategic tool (part 2). Creativity and differentiation Intuition also plays a key role in the creative process. Often, the most innovative and disruptive ideas emerge from a place of intuition and creativity, rather than exhaustive data analysis. By trusting our […]
Why intuition is a valuable strategic tool (part 1)
In this and the next post, we will discuss why intuition is a valuable strategic tool (part 1). In the world of marketing and business strategy, we tend to rely heavily on data, analytics and trends to guide our decisions. However, there is an underestimated but incredibly valuable resource that we often overlook: intuition. Let’s […]