Forust, the brand for wood-free wood products
Sometimes it happens that brands invent concepts that break the consumer’s head. Today I present one of them: Forust, the brand of wood products without wood. How is it possible? What kind of witchcraft is this? First, let’s go with some background. Data show that around 15 billion trees are cut down every year to […]
5 skills that good strategy managers have
In this new blog post we are going to highlight 5 skills that good strategy managers have. Strategy managers are responsible for strategy execution in the company. They generally report directly to the CEO and help with quick and effective decision making. They must be quick to spot and analyze market changes. In addition, they […]
7-11-4 method for increasing audience interaction
Have you heard of the 7-11-4 method to increase audience interaction? Building an audience means building trust at scale. From there, we can create emotional bonds with the audience based on three key ingredients that we will see below. The magic of making people fall in love within 7 hours We are programmed to bond […]
How to capture children’s interest in fruits and vegetables
If there is one challenging thing in marketing, it is knowing how to capture children’s interest in fruits and vegetables. Many children refuse to eat fruits and vegetables. Perhaps because parents do not know how to instill this habit (some do) or perhaps because there are many more delicious substitutes. There may be other reasons, […]