Why mental shortcuts can lead to false beliefs
Mental shortcuts, also known as heuristics, are cognitive strategies we use to simplify decision-making. These heuristics are essential for everyday functioning, as they allow us to make quick decisions without having to exhaustively analyze every detail. However, while mental shortcuts are extremely useful, they can also lead us to false beliefs. This phenomenon happens because […]
Drinking coffee or tea before buying promotes impulse buying
Consumer behavior is a fascinating field that combines psychology, neuroscience and economics to understand why and how people make purchasing decisions. One of the most intriguing areas of this field is the study of how what we consume can influence the purchase decision. Among the most common and accessible are coffee and tea, beverages that […]
Proximity effect in price promotion
Today we talk about a super interesting concept: The proximity effect in price promotion. This strategic approach suggests that products that are next to a promoted item experience increased attention from shoppers. This phenomenon is uniquely productive when the products are slightly different, such as chocolate and cookies, as it drives sales of both products. […]