Growth strategies: Intellectual leadership
Third entry in a series of posts on growth strategies. This time we focus on intellectual leadership. Strategies focused on content creation and establishing thought leadership have emerged as powerful tools for business growth. These tactics not only seek to generate visibility and engagement, but also to establish brands as authorities in their respective fields. […]
Zara Hair, an example of trend-based diversification strategy
In this new post we are going to expose a very good example of diversification strategy based on trends. This is the recent proposal of Inditex’s flagship brand, Zara, which has launched its Zara Hair line of hair products. When you listen to the market, it tends to give you valuable insights about what’s new […]