7 customer or user states according to the value stream
Linking with the previous post in which we talked about the value stream in the marketing strategy, this time we will highlight 7 customer or user states. Recall that a value stream is composed of all the steps or processes that an organization goes through when it intends to deliver a product or service to […]
Value stream in marketing strategy
This is one of those concepts that you have probably heard of, but perhaps without a clear context or definition associated with it. Therefore, we are going to discuss the value stream in marketing strategy to try to highlight its importance. A value stream is made up of all the steps or processes that an […]