Today we have as protagonist this interesting report Top Digital Trends 2023 from IAB Spain. This organization is the world’s largest association of communication, advertising and digital marketing, with a presence in 47 countries.
In Spain, its mission is to be the forum for meeting and representation of the advertising industry. In this way, it contributes to bring together the different sensitivities and interests of each player in the digital advertising ecosystem.
Top Digital Trends Report 2023
This work has been sponsored by Adevinta Spain and is a reference document, which has been developed with the collaboration of the main Working Committees of IAB Spain. The objective of the report is to provide a global vision of the market in a practical and effective way. To this end, an analysis is made of the keys to digital business that should help the industry to understand the challenges and developments that arise in this new year.
The paper focuses on 2023 trends that are related to the following disciplines:
- Digital Audio
- Branded Content
- DataDigital Out Of Home
- E-commerce
- Esports
- Legal
- Influencer Marketing
- Affiliate Marketing
- Metaverse
- Programmatic
- Native Advertising
- Social Media
- Retail Media
- Connected TV (CTV)
- Online Video
In this new edition, a concept is highlighted: sustainable advertising
“IAB Spain’s Top Digital Trends Report has become an invaluable roadmap for those of us who work in the digital industry. This year, beyond all the technological innovations that are making their way into our sector, the report brings something especially relevant: throughout the different chapters that compose it, it puts in value the concept of sustainable advertising. Being a more sustainable industry is one of the most important challenges we face. That is why we at Adevinta Spain are even more proud to sponsor this Top Digital Trends 2023. Our essence has always been to drive a positive change in the world and we are excited to continue advancing along that path hand in hand with the digital advertising industry.”
Alberto Martín, Adevinta Spain Advertising Sales Director & Milanuncios Shop Sales
Photo credit: IAB
