Today’s blog features a very trendy concept. Just Walk Out, the system of shopping without queues or cashiers, is an idea developed by Amazon. It represents a revolution in the retail sector, as it allows customers to enter a shop, buy the products they want and leave without having to pay.
The Just Walk Out system is based on a combination of machine vision technology, sensors and machine learning. When a customer enters the shop, they are identified through their Amazon account. Sensors in the shop then track the customer’s movements and the products they pick up. When the customer leaves the shop, the system automatically calculates the amount of the purchase and debits the customer’s account.
The Just Walk Out concept offers a number of advantages for customers and for companies
Among the advantages for customers, we can highlight the following:
- Greater convenience and speed: customers can buy what they need without having to queue and checkout.
- More privacy: customers do not have to show their credit card or personal details with every purchase.
- Greater security: this system uses state-of-the-art technology to prevent product theft.
In terms of advantages for companies, we can mention the following:
- Cost reduction: companies can reduce their personnel and operational costs thanks to the automation of purchasing processes.
- Improved customer experience: companies can offer a more convenient and satisfying shopping experience to their customers.
- Increased sales: the concept can help companies increase sales by reducing friction in the purchasing process.
Although still in the development stage, it has the potential to revolutionise the retail sector. As technology advances, such systems are likely to become increasingly common.
Implications for marketing and strategy
First and foremost, companies should focus on providing a more convenient and satisfying shopping experience for their customers. This is certainly a good way to do so, as it reduces friction in the buying process.
On the other hand, companies should take advantage of technology to optimise their operations. The concept can help companies reduce their costs and improve the efficiency of their processes.
Finally, companies must be prepared for change. The retail sector is evolving rapidly, and companies that fail to adapt to new changes risk being left behind.
In short, a trend that is transforming the retail sector. Companies that want to remain competitive must be prepared to adopt such systems.
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