Fourth entry of the new series of posts focused on the discovery of 5 creative typologies. This time, we talk about the so-called narrative creativity, the creativity of the storyteller.
Human beings have always told stories to each other, as part of our tradition, not only as a species, but also as individuals. We all tell things on a daily basis in our immediate environment.
Narrative, the creativity of the storyteller
Narrative creativity builds on this language tradition and focuses on the possibility of telling a story in different ways. Some good perspectives to change the way we tell stories and allow us to capture attention are:
- Telling a story and starting at the end to dismantle predictable mental scenarios
- Analyze the structure of a movie, as these formats are specialists in storytelling: think about the beginning, the development and the denouement
- Observe the turning points of the stories, look for inflection points, think about the moments in which to integrate surprise
- Change the narrative and tone when telling your own stories, moving away from flatness to different structures
Narrative creativity is of great importance in various aspects of life and society
The following are some of the reasons why this is so:
Effective communication
The ability to create compelling narratives is essential for communicating ideas, values and experiences effectively. Compelling narratives have the power to capture the audience’s attention and convey messages in a memorable way.
Identity and culture building
They help define the identity of an individual, community or even a nation. Through shared stories, people can understand their place in the world and build a connection to their culture and heritage.
Transmission of knowledge and values
Stories have been the primary means of transmitting knowledge, teachings and values from one generation to the next. Often, fables, myths and folktales contain fundamental lessons and principles.
Development of critical thinking and empathy
Exposure to different perspectives and experiences through storytelling can foster critical thinking and empathy. By putting themselves in the characters’ shoes, individuals can develop a deeper understanding of human complexities.
Creativity and self-expression
Creating narratives is a form of artistic and personal expression. It allows individuals to unleash their imagination, explore emotions and shape their own unique voice.
Problem solving and decision making
When analyzing narratives, individuals often face moral, ethical or decision-making dilemmas similar to those they may encounter in real life. This can help develop problem-solving skills and ethical judgment.
Innovation and entrepreneurship
Narrative plays a key role in presenting innovative and entrepreneurial ideas. Telling a compelling story about a product or service can be critical to its success in the marketplace.
Photo credit: KM
