The new cobranding launched by the Coca-Cola and Pernod Ricard brands is called ‘Absolut Vodka & Sprite’. The two companies have established a global collaboration to launch this new drink on the market. It is a ready-to-drink cocktail that combines Absolut’s renowned vodka with Sprite’s iconic lemon-lime drink.
This partnership represents a bold step into the innovative ready-to-drink (RTD) category. Coca-Cola recently unveiled a merger between Coca-Cola and Jack Daniels whiskey in collaboration with Brown-Forman Corporation in June last year.
According to the joint press release from both companies, ‘Absolut Vodka & Sprite’ will be available in regular and sugar-free versions (Sprite and Sprite Zero Sugar). It will hit the shelves in early 2024 in some European countries such as the UK, the Netherlands, Spain and Germany.
Absolut Vodka & Sprite, cobranding by Coca-Cola & Pernod Ricard
This alliance brings together two of the most iconic brands in the world of beverages. Absolut, founded in Sweden in 1879, has established itself as a globally recognised premium vodka brand. Sprite, which originated in Germany and was established in 1959, has grown to become one of the flagship brands in The Coca-Cola Company’s global portfolio.
Both companies have highlighted that the cans of the cocktail will carry clearly visible warning labels. These will state that the drink should only be consumed by people of legal drinking age. Both brands are committed to responsible marketing practices.
The launch reflects an expansion of the market presence of ready-to-drink alcoholic beverages. It is a pioneering and highly promising project that brings together two leading companies offering new premium product experiences to their consumers.
