Reviews have become a very important piece when it comes to knowing opinions about our brand. The diversity of spaces where you can find them makes it difficult to process and analyze them. Faced with this insight, an interesting solution appears. It is Calton, a practical software for collecting and unifying reviews.
Calton is a tool that helps to keep updated about the opinions of consumers or users about products and services of companies. But not only that, but also about competitors’ products and services.
Thanks to the development of an artificial intelligence layer, we can perform in seconds the complex work of collecting, analyzing and sorting millions of data. In this way, we can obtain key information when making strategic decisions.
Streamlining the process of collecting and consolidating bookings is very productive
Having a single, dedicated place for reviews is great. But you can also integrate surveys, emails and all kinds of conversations about your own products and services. By the way, as we mentioned before, your own and/or your competitors’ products and services.
In this way, we can discover numerous insights that can be key in the design of strategies based on this privileged information. It is a matter of converting the information into relevant opportunities for the company.
Undoubtedly, this is a top-level productive tool that is very necessary to face the challenges that the new digital environment proposes. It is vital to provide a quick and agile response to all the feedback that any user or consumer can give us at any time and place.
Photo credit: CT
