Today we are featuring a new concept: Fake Out of Home Advertising (FOOH). It refers to a branch of outdoor advertising that uses CGI (Computer Generated Image) technology to create realistic images of advertisements that defy reality.
These immersive representations aim to capture attention, as well as to generate participation and make noise in social networks. Its true hallmark is its hyper-realistic nature.
Through augmented reality or CGI techniques, these commercials create digital content that can easily be mistaken for actual real-world experiences.
Examples of campaigns that have used Fake Out of Home Advertising (FOOH)
Maybelline
A subway car and a bus decorated with false eyelashes and passing under the brand’s mascara, New York and London were seen.
Mattel
Of course, with the launch of the Barbie movie, the brand simulated a giant Barbie coming out of her box in the middle of Dubai.
L’Oréal
A Citroën Dos Caballos dragged its new liquid lipstick through the streets of Paris, leaving an eye-catching trail in its wake.
Adidas
In this case, the brand played with two giant sneakers that were transported by two helicopters to be hung on the Buenos Aires obelisk.
Jacquemus
The brand of the iconic “Le Bambino” bags proposed that giant bags travel on wheels through the streets of Paris during Fashion Week.
FOOH expectations for the future
Technology is advancing explosively and this technique is rapidly improving its performance, generating interesting opportunities. Obviously, accessibility for the moment is limited to major brands with budgets commensurate with the advertising investment.
We will be attentive to what the future holds in this regard and we will be able to see how far creative concepts can go. Perhaps, the fusion of technologies can result in something even more surprising, where the interaction with advertising itself is a transcendent element.
Photo credit: Pinterest
