In situations of high contamination by plastics and other elements that generate waste, proposals like this one arise. The Dissolving Bottle is a concept that attracts attention: it is the shampoo bottle that disappears. Just talking about plastic, the figures are frightening: 8 million tons of plastic waste dumped in the oceans every year.
The collective conscience is urgently needed to deal with this problem and everything that is proposed in this regard seems little. Given this scenario, the personal care industry appears to be one of the main contributors to this global environmental disaster. In fact, it generates more than 500 billion single-use plastic items per year.
The dramatic thing is that this waste, at the end of its useful life, ends up polluting the oceans. What comes next, we already know: the formation of microplastics. A threat to marine life, water quality and food safety. By extension, a threat to human health.
The Dissolving Bottle, the disappearing shampoo bottle
In response to this abysmal challenge, a specialist e-commerce company based in Cologne, Germany, has appeared on the scene. Luoro, has launched a revolutionary project under the name “The Dissolving Bottle”.
The goal is well defined and is to be a sustainable alternative to conventional shampoo throughout the European continent. This innovative concept proposes a transformation of the traditional shampoo bar into a more accessible and familiar way for consumers. “The disappearing bottle” is a powerful message. The premise is simple, by lathering and wetting it, it vanishes. In this way, there is no plastic packaging or other material, but the product itself interacts.
An initiative that offers a more environmentally friendly product that aims to change the perception and consumption habits of users. Undoubtedly, a practical and effective alternative that can be adapted and adopted in the family lifestyle.
Photo credit: TDB
