When I highlight projects of this type, I always try to focus on their insight of origin. Today we have as a protagonist a business idea that comes from the United States. It is Up Paint, recycling of expired or damaged paint.
Let’s go to the insight that gives life to the project. It is estimated that more than 3.3 billion liters of paint are wasted worldwide every year. Undoubtedly, this is another of the problems added to the huge amount of waste generated globally.
Given this scenario of threat to the environment, the opportunity arises for Up Paint. A company that has come to innovate in the paint business and avoid as much as possible the amount of waste.
Up Paint has a technology to create high quality paints
This method allows them to use leftovers and wastes from other paints to obtain their raw material. To carry out their process, they have designed a collection program to repair or recycle paint that is outdated or damaged. In this way, it is given a second chance, promoting the so-called circular economy.
Up Paint offers citizens to deposit their paint cans in any of the collection points installed in cities in the United States and Canada. From this collection, the company’s team takes them to a recycling plant. It is there that the paint is reprocessed and a new, ready-to-use paint is obtained.
The company works collaboratively with the new legislation that the governments of the United States and Canada have implemented. The objective is to minimize pollution from paint waste, in clear strategic line with zero waste.
Photo credit: UP
