New entry for the series focused on history, origin and curiosities of brands that mark. This time we have as protagonist Vespa. Undoubtedly, it is one of the most iconic motorcycle brands in the world. Its unique design, its practicality and its image of freedom and style have made the Vespa a symbol of Italian culture and urban mobility.
Vespa history
The Vespa story begins in 1946, in the Italian town of Pontedera. At that time, Italy was devastated by World War II and the transportation industry was in ruins. Entrepreneur Enrico Piaggio, owner of the Piaggio company, was looking for an inexpensive and simple vehicle that could help rebuild the country.
To this end, Piaggio commissioned aeronautical engineer Corradino D’Ascanio to design a new vehicle. D’Ascanio, inspired by fighter planes, created a lightweight, compact vehicle with a two-stroke engine and a tubular chassis. The design was revolutionary for the time, and represented a break with traditional motorcycle models.
The new motorcycle was christened Vespa, which in Italian means “wasp”. Vespa was an immediate success, and quickly became a symbol of post-war Italy. The vehicle was affordable, easy to ride and reliable, making it ideal for urban transport.
Origin and curiosities of Vespa
The origin of the name Vespa is a curious story. It is said that D’Ascanio, when he first saw the prototype of the motorcycle, exclaimed: “It looks like a Vespa!”. The anecdote pleased Piaggio, and the name became definitively linked to the brand.
The brand has been featured in numerous films and television series. In the film “Roman Holiday” (1953), Audrey Hepburn and Gregory Peck ride a Vespa through the streets of Rome. The scooter also appears in films such as “Roman Holiday” (1953), “La Dolce Vita” (1960) and “La La Land” (2016).
It has also been a symbol of pop culture. In the 1960s, the motorcycle became an icon of youth and the hippie movement. On the other hand, it has been used by artists and musicians such as Andy Warhol, The Beatles and David Bowie.
A legendary brand that has marked the history of urban mobility. Its unique design, its practicality and its image of freedom and style have made the Vespa a symbol of Italian culture and modern life.
It is a brand that continues to grow and evolve, and is well positioned to continue its success in the years to come.
Photo credit: VSP
